Privacy policy
1. Introduction
At Pure Check, your privacy matters. Our privacy policy ensures we handle your information carefully. For more information on your rights and how to use them, please see the 'Your Rights' section.
This Privacy Policy explains how we collect and use your personal information, why we do so, who can access it, and what rights you have. Please read this policy to understand how we use your data.
2. Personal data we collect and why
Personal data refers to any information that directly or indirectly identifies you, such as your name or details about how you use our services. We collect various types of data:
Contact Information: Your name, postcode, email, and phone number, allowing us to respond to your enquiries or provide services to you.
Correspondence: Any additional personal details you share when contacting us via email, letter, telephone, our website's online forms, or other means.
Survey Responses: Information gathered from voluntary survey participation used for research purposes.
Website Visits: Data regarding your visits to our website, including traffic details, location data, weblogs, and communication data
3. Cookies
This website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. For information about the cookies we use, please visit our Cookie Policy page.
4. How we use your personal data
We use your personal data for multiple purposes including:
Service Provision: Your information helps us serve you as a new or returning customer by providing the requested services.
Communication: We use the contact details you've given to us to communicate with you about the services we offer.
Marketing: With your consent, or if we have the right to do so, we may use your contact details to inform you about our services via email, text, post, or telephone. You can opt out anytime by contacting us.
Website Tracking: Our site uses cookies and similar technology to track your activities, improving site functionality and providing a personalised experience.
Customer Support: Your data helps us enhance our customer support.
Record Keeping: We process data to maintain accurate records, ensuring up-to-date information about you.
Handling Queries and Disputes: Your personal data allows us to efficiently respond to your enquiries, complaints, or service-related disputes.
Fraud Detection and Legal Compliance: At times, we process your data to prevent fraud and ensure legal compliance. This may involve sharing data with law enforcement agencies, if required
5. Lawful basis for processing
We rely on various reasons for the processing we conduct, such as:
Consent: In specific situations, we process your data after obtaining your consent, primarily for sending you marketing communications about our services.
Contractual Obligations and Legal Compliance: To fulfill our contract with you, we process contact and payment details, and necessary information about your business. This helps us provide services, communicate important updates, enhance customer support, and comply with legal requirements. Choosing not to provide this information may affect our ability to serve you.
Legal Obligations and Fraud Prevention: At times, we process your data to comply with legal mandates, including fraud detection, investigation, and prevention, ensuring compliance with regulatory guidance, and defending legal claims.
Legitimate Business Interests: We may process your data to serve our legitimate business interests, such as personalising services, understanding our customer base to enhance services, meeting contractual obligations, improving our website, training staff for better service, handling enquiries or complaints effectively, and managing internal business operations.
Whenever there's a risk to your interests or fundamental rights, we refrain from processing your data unless we have obtained your consent, it's necessary for our contract with you, or to meet legal obligations.
6. Who we share your data with
This website collects personal data to power our site analytics, including information about your browser, network, and device, web pages you visited prior to coming to this website and your IP address. This information may also include details about your use of this website, including clicks, internal links, pages visited, scrolling, searches, timestamps. We share this information with Squarespace, our website analytics provider, to learn about site traffic and activity.
When you submit information to this website via webform, we collect the data requested in the webform in order to track and respond to your submissions. We share this information with Squarespace, our online store hosting provider, so that they can provide website services to us.
This website is hosted by Squarespace. Squarespace collects personal data when you visit this website, including information about your browser, network and device, web pages you visited prior to coming to this website, web pages you view while on this website and your IP address. Squarespace needs the data to run this website, and to protect and improve its platform and services. Squarespace analyses the data in a de-personalised form.
This website serves font files from and renders fonts using Google Fonts and Adobe Fonts. To properly display this site to you, these third parties may receive personal information about you, including information about your browser, network, or device, information about this site and the page you’re viewing on it, and your IP address.
7. How long we keep your personal data for
It's crucial to keep your personal data only for as long as it serves the purpose for which it was collected. We make sure to maintain your information in our systems for the duration required to fulfill the intended use, be it for providing services, meeting legal obligations, or other specified reasons. Once that necessity ends, we take the utmost care to securely erase your personal data from our records and systems to ensure it isn't retained longer than necessary.
8. Your Rights
Under data protection law, you have rights including:
Your right of access: You have the right to ask us for copies of your personal information.
Your right to rectification: You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
Your right to erasure: You have the right to ask us to erase your personal information in certain circumstances.
Your right to restriction of processing: You have the right to ask us to restrict the processing of your personal information in certain circumstances.
Your right to object to processing: You have the the right to object to the processing of your personal information in certain circumstances.
Your right to data portability: You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.
Please contact us at info@purecheck.co.uk or on 07568967194 if you wish to make a request.
9. Minors
We do not intentionally target or collect personal data from individuals under the age of 18. We do not anticipate minors to use our website, and our services are intended for individuals of legal age. If we inadvertently gather information from minors without proper consent, we take immediate steps to delete that information from our records.
10. Transfer of data outside EAA
We acknowledge and respect the rights afforded to individuals within the European Economic Area (EEA) under the General Data Protection Regulation (GDPR). By engaging with our services and providing personal information, individuals within the EEA expressly consent to the collection, processing, and transfer of their data, acknowledging that such data may be transmitted outside the EEA. We ensure that any cross-border transfer of personal data complies with GDPR requirements, employing appropriate safeguards such as standard contractual clauses or ensuring the recipient is under an adequacy decision.
11. Links to third party websites
Our website may include links to third-party websites that are not covered by this Privacy Policy. It's advisable to review the privacy policies of those sites to understand how your personal data is handled when visiting them. Please note that we don't assume any responsibility for the privacy practices of these external websites, and your interaction with them is at your own discretion and risk.
12. How to contact us
If you have any queries or concerns about how we handle your personal data or would like to exercise any of your data protection rights, you can contact us at:
Name: Pure Check Limited
Address: 67 Litcham Road, Mileham, King’s Lynn, Norfolk, PE32 2PT
Phone Number: 07568967914
E-mail: info@purecheck.co.uk
Website: www.purecheck.co.uk
If you feel unsatisfied with our handling of your enquiries or complaints, or if you believe that our processing of your personal data is not in line with data protection regulations, you can contact the Information Commissioner’s Office (ICO) at:
ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk
13. Updates to our Privacy Policy
Our Privacy Policy undergoes periodic updates, so we recommend reviewing it each time you share personal information with us.
Last Updated: 08/01/2024